Bettina Schasse de Araujo is the director of Piranha Research at Piranha Arts AG, Berlin, managing research and software projects and teaching about creative industry mysteries, communication, marketing and funding. Bringing together her 25 years of hands-on experience in the creative business, her education in humanities and media & arts management and knowledge of technology, she aims to address important topics such as the potential of technology in digitisation and globalisation, and its role in benefiting artists and independent creative companies for better work, transparency and collaboration.