Alison has spent over 35 years working in the music industry, and is one of the most experienced and well known practitioners in the business. She has worked in both the independent and the multinational sectors, gaining comprehensive experience of the advantages and disadvantages of independent versus multinational infrastructures, while developing a thorough knowledge of all aspects of the industry. She has been Chairman and CEO of AIM since it was formed in 1998, and has guided it through growth in membership and influence. AIM members represent around 28% of the UK market and independents are the acknowledged creative backbone of the industry, developing new trends, new artists and adopting new technologies ahead of the multinationals. In addition Alison has been Chairman of the Worldwide Independent Network (WIN), since it’s inception in 2006. WIN now represents independents music companies and their national trade associations worldwide in over 25 territories; acting as advocate, instigator and facilitator for its membership. In December 2010, Alison was awarded an O.B.E for Services to the Creative Industries.