Panel – 5. September

Artist Subscriptions

Time
12:00 - 13:00
Location
WS2
Language
English

The Future Music Business Model Which Is Already Here

One of the most effective "direct to fan" business models has always been an "artist subscription" – a music act or a record label setting up a membership program for their most loyal followers. A subscription platform allows fans to access exclusive content, reach out directly to an artist, and gain a unique experience, all by paying a monthly fee. Today, with new technologies, tools, and – even more importantly – fans used to subscribing to online services, this concept is getting more practical and real than ever before.

It's one of the most demanding and time-consuming, but also the most profitable ways of a direct-to-fan monetisation. A recent Deadmau5 Live project is one of numerous examples of artists jumping on board.

You don't have to have a fanbase of the Deadmau5 scale to build your own membership program though, the concept is applicable not just to A-list celebrities. Any band or a musician, even with a modest following, can try it out. On this panel, Andrew Apanov will explain how to set up an Artist Subscription platform with little investments, and how to make it successful.

Speakers