Panel – 5. September
Indie Goes Hi-Tech: The End of Analogue Warmth and Cosy Nostalgia
- 14:00 - 15:00
- Fritz 1
For decades and particularly since the millennium, indie music has been known for its old-fashioned, friendly, low-tech aesthetic. But in recent years, there have been signs of a paradigm shift commensurate with indie's move online and the harsh realities of post-recession life. As the traditional indie aesthetic gets more and more tired, used to advertise phones and gentrify cities, a new force is stirring underground - what I call 'hi-tech.' The hi-tech aesthetic is composed of a number of loosely related styles, scenes and fashions, from the dead-eyed corporate mood music of vaporwave through to the crazed cuteness of the PC Music label, and several cold, alien new strains of electronica. It represents a new generation of musicians and fans who are not content with traditionalism and are exploring the fragile line between futurist dystopias and futurist utopias.
Discussing and presenting examples of this new aesthetic, I will look at artists such as Oneohtrix Point Never, Laurel Halo, James Ferraro, Arca and FKA Twigs as well as dozens of emerging artists, together with the ways in which listeners navigate and participate in their new online world through Facebook, Soundcloud and Bandcamp.