IT'S A WRAP: FIFTH BERLIN MUSIC WEEK A RESOUNDING SUCCESS
The fifth anniversary year of the Berlin Music Week ended on a positive note: 3,500 delegates from over 30 countries at the WORD! conference in the Postbahnhof, over 400 accredited media representatives, more than 5,000 guests at the première of the street music festival First We Take The Streets, 5,000 visitors at the second year of the showcase festival First We Take Berlin, and 15,000 fans at the sold-out Berlin Festival which took place at a new venue in the Arena Park and featured Woodkid, Moderat, Editors, K.I.Z., Sven Väth and many others. Even in a music capital as relentlessly active as Berlin, the event managed to stir up plenty of attention and enthusiasm. On Sunday evening the fifth Berlin Music Week came to a close at the Admiralspalast, where local star Lary won the New Music Award.
Project manager Björn Döring from event organizer Kulturprojekte Berlin is visibly pleased. “With this fifth year, the Berlin Music Week has definitely found its place, value and audience – both with the music and creative industry and with the concert fans. Looking briefly at the numbers, we can happily say that the individual formats and the choreography of the five days worked perfectly. The sessions, panels, workshops and concerts were well attended and struck the right chord. The fact that we were able to continuously increase the number of visitors over the last three years proves that we were right to concentrate on new content, new ideas and young artists. We have attracted a young public among the industry visitors who value the focus on digital trends, hands-on formats like Music Hack Day and our opening up towards start-ups. At the same time, many professionals with years of experience in the business returned to Berlin for the first time in 2014 – and they were impressed. In the form of events like the Music Hack Day, the Africa Music Convention, the Music Start Up Corner, the VUT Indie Days, Most Wanted: Music and various receptions, in cooperation with our partners we developed a very elaborate programme – and enjoyed the best parties in the city.”
Postbahnhof: Meeting place for the national and international INDUSTRY
The WORD! conference was the meeting place at the Berlin Music Week for the national and international music and creative industry. From 3 to 5 September, the relevant players in the recorded, technical and live industries formed a meeting place for 3,500 participants from over 30 countries. Under the motto MUSIC RELEASED, WORD! dedicated itself to the processes of digitalisation, worldwide networking and the resulting consequences. It introduced new players to each other, illuminated economic structures and enabled unusual perspectives on the music business. Along with newthinking communications, all2gethernow, VUT, Berlin Music Commission in the core team and many other partners providing the content for the conference programme, WORD! offered more than 100 individual events featuring over 200 speakers and panellists from the areas of recorded music, music technology and start-ups.
First We Take The Streets - impressive Premiere with international charisma
The new Street Music Festival of the Berlin Music Week, which was initiated by Kulturprojekte Berlin in partnership with o2 World Berlin, the creators of First We Take Berlin and Flux FM radio, enjoyed an impressive success at its première. On 4 and 5 September, over 5,000 visitors at the main stage – the o2 World Spreebar – and thousands of passersby and tourists celebrated over 50 artists who performed between the Postbahnhof and the Oberbaumbrücke along the East Side Gallery. Music fans, pedestrians and industry representatives alike were able to check out the quality of the newcomers and stars of tomorrow for themselves.
First We Take Berlin and Berlin Festival A BIG HIT IN THE CULTURAL MELTING POT OF Friedrichshain-Kreuzberg
With international cooperation partnerships ranging from UK agencies such as The Agency Group, ATC and Coda through to festivals like the Canadian Music Week, The Great Escape, M4Music and partnerships with bureauexport, The Nordic Playlist and Stiftung Partnerschaft für Afrika plus many others, already in its second year First We Take Berlin created an enormous international profile for the location of Berlin. Industry representatives and music fans were able to experience this first hand with over 150 acts on 2 evenings in 20 clubs.
It was also the first time that the Berlin Festival was held in the capital’s trendiest neighbourhood, finding both its home and its heart in the Berlin Music Week. At the première the Arena Park as a new location for the festival was well received by festival visitors: with over 15,000 visitors, this year’s Berlin Festival was sold out.
Lary brings the New Music Award to Berlin
The culmination of the Berlin Music Week was once again the New Music Award, the young talent award of ARD’s nine young radio stations. In front of 1,500 industry representatives and fans, the nine finalists performed their hearts out for the jury, which was headed by Mieze von Mia. and Henning Rühmenapp from the Guano Apes. In the end, local star Lary had the honour of walking away with the trophy as well as music equipment worth 10,000 euros.
The Berlin Music Week 2014 has successfully lived up to its own claim: in Berlin you can experience the future of music now. A big thank you to all of our supporters, sponsors and partners over the last five years.