MUSIC START UP CORNER: WE HAVE OUR 10 FINALISTS
After its successful premiere in 2013 the second edition of Music Start Up Corner at Berlin Music Week is going to take place on 5 September during the conference WORD! and will introduce the next generation of digital music newcomers.
More than 30 applications, 10 finalists
Over the summer international startups did have the opportunity to send in their ideas, products and services in order to apply for participation. More than 30 international and local applications reached our jury who choose their ten favorite up- and newcomers. The finalists have the chance to present themselves to an audience of experts, potential partners and investors in elevator pitches at Berlins own Postbahnhof.
“Berlin’s specific interaction between the tech and music industry is reflected by the programme of Berlin Music Week: Young and innovative tech companies with a close link to the music-ecosystem are in the focus of the Music Start Up Corner,” says Eric Eitel, chairman all2gethernow e.V. and curator of Interactive Music, Tech & Startups at Berlin Music Week. “After focussing on the German scene last year this year’s participants also come from international music tech hubs like London, Stockholm or San Francisco."
The ten international finalists are SpinnUp (Sweden), cPulse (France), nagual sounds (Germany), Reactify (UK), Soundytics (Luxemburg), feelthebeat (Germany), Zoo Labs (California), Klang (Germany), Disco Fingers (Norway) and Threaks GmbH (Germany).
Spinnup is an online digital music distribution service from Universal Music that launched early 2013 in Sweden. It offers unsigned artists the opportunity to publish their music worldwide.
The idea for cPulse, the worldwide first case with LEDs for Android 4.4 Smartphones, came from France and combines music and light. Users are able to create “lighting tracks” for their favorite songs or let the system create them by matching the light effects automatically to the music – e.g. at the dance floor.
Nagual Sounds from Berlin is developing Nagual Dance - a software which translates body movement, captured by a 3D camera, into music – in real time. So every dance performance will become an interactive music experience.
Reactify from London is a pioneer in music production and specialized in interactive music production and composing, e.g. with sound installations or apps. Reactify’s work is on the bleeding edge of what is possible in the realm of music composition and distribution.
With the technique of Soundytics from Luxembourg users can choose the right music for the current situation – e.g. driving, doing sports or the nightlife. These playlists cannot only be filtered by genre but also by mood, tempo, subgenre, tonality or instruments.
Feelthebeat was developed in Berlin and is a wearable metronome which vibrates to the beat of the music. It can be connected to a smartphone or tablet via Bluetooth. With the feelthebeat app the metronome’s settings like beats per minute or the rhythm can be adjusted.
At Zoo Labs artists and musicians are meeting entrepreneurs to learn from them – and vice versa. The Music Tech Incubator in California offers the opportunity to record new music, participate in workshops or develop long lasting business strategies together.
The Berlin based company Klang is behind the interactive 3d in-ear audio technology for headphones and wants to replace the stereo sound this way. This shall help for example bands when they’re performing live on stage.
Disco Fingers is thought to help non-musicians in expressing themselves musically by creating their own beats and publish them. The target groups of the Norwegian company are young adults and children over eight years.
The Hamburg based startup Threaks is specialized in the development of non-linear music video games. The game Beatbuddy has its own soundtrack for every level and players who master moving and attacking to the rhythm will have a distinct upper hand.
Bring on the elevator pitches & our jury
Subsequent to the elevator pitches the young founders are presenting themselves to our jury featuring Steffen Holly (Fraunhofer IDMT), Knut Jørstad (Factlines), Andrea Leonelli (Digital Music Trends), Nina Nedreaas (Universal Music Group), Kathleen Olstedt (IBB Beteiligungsgesellschaft) and Ingrid Walther (Senatsverwaltung für Wirtschaft, Technologie und Forschung). They will assess the finalist‘s ideas and business models as well as presenting the winner later that same day. The winner will receive a music startup scholarship sponsored by Mashup Norway as well as a mentoring programme by IBB Beteiligungsgesellschaft.
As partners for Music Start Up Corner we were able to win the music innovation hub Mashup Norway and Projekt Zukunft, an initiative of Berlin’s Senate Department for Economics, Technology and Research. Furthermore the event is the official hub of Startup Safary, Berlin’s first day of open doors for startups.
Spot on Music Interactive, Tech & Startups
Music Start Up Corner is just one of the highlights of the conference WORD!, which offers a matching and supporting programme focusing on Music Interacitve, Tech & Startups.
Among others Trond Tornes (Phonofile), Peter Tonstad (Wimp) and Arnt Maaso (University of Oslo) are going to discuss what lessons can be learnt from the digitalization of the music market in Norway in the panel Fast Forward – Norwegian Experiences with the Digitalization of the Music Market .
The panel International Music Startup Hubs with Anna Acquistapace (Zoo Labs, California), Gilli Cegla (Novawind, Israel), Jorn Haanaes (Sounddrop, Norway), Andrea Leonelli (Digital Music Trends, UK), Yuli Levtov (Reactify, UK) and Tobias Thon (Native Instruments, Germany) focusses on friendly circumstances to founders as well as socio-economic consequences for the music scene.
You'll find the whole programme as well as all speakers on our website.
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